If you’re one of the nine in 10 marketers now incorporating influencers into their marketing strategies, or you’re exploring this channel for the first time, ICS-digital offers global reach across a variety of sectors to help you reach your target audience.
As part of our link building service, we audit your entire link profile from top to bottom. Each audit targets broken backlinks, those that search engines might define as low-quality or not relevant and areas for improvement.
After identifying and eradicating weaknesses in your link profile, we turn our attention to strengths, competitor insights and future growth.
Our goal is to build on previous progress or, if starting afresh, create a solid foundation from which we can launch an effective, quality-driven link building strategy.
Our experts have long-term relationships with over 12,000 publishers around the world. These relationships allow us to secure links on high-authority websites spanning a host of industries. Our teams are in constant dialogue with publishers to achieve the best placements and value for clients - and we’re adding new relationships every day.
Every link in every strategy is coupled with high quality content that adds value for publishers and our clients. Our 300+ writers are experts in their fields, enabling us to manage SEO campaigns at global scale - quantity and quality combined.
These link building articles are integral to our off-page SEO service but we also carry out millions of words of human copywriting, editing, design and translation for content projects more generally if bespoke content is part of your wider SEO plans.
A link building strategy is only as good as its results.
Regular audits and strategy reviews are part of our link building service alongside performance reports, sector updates, trend forecasts and (of course) respond to client feedback and changes of strategy.
We measure and manage all aspects of SEO performance and with the diversity and depth of our thousands of publisher relationships and tenacious SEO experts, we’re able to adapt, accelerate and advance campaigns to maximise opportunities.
The most ambitious brands in the most competitive and highly regulated sectors choose ICS-digital for local, national and international link building campaigns.
Our influencer experts have decades of collective experience across both influencer campaigns and wider creative digital marketing campaigns, ensuring they focus on how influencer partnerships support your overall marketing goals. As a global influencer marketing agency that prides itself on its international presence, we offer worldwide reach and a smooth management process, with influencers sourced, managed, and contracted directly by our team.
Identification of influencers is handled by our team, based on a collaborative brief with each influencer reviewed for their ability to reach your target audience, their engagement, and a manual review of their content and feeds, to ensure they’re the perfect fit.
We combine the creative expertise of experts from across our team to deliver exciting and engaging content ideas for influencer activations. From creative gifting of your product to fully-fledged paid partnerships and advertising campaigns, we think about the creative execution at every stage. Always considering the overall influencer strategy at the core of our work.
With a heritage in content creation ourselves, we know how important it is for content to work for consumers. As part of our influencer marketing agency work, we take into account best practice for content across the web such as Google’s E-E-A-T guidelines, as well as your brand guidelines and tone of voice, to ensure the best possible result.
As a full-service digital marketing agency we understand the importance of reporting, and we are able to work with you to reach influencers on Instagram, TikTok, YouTube, Twitch and beyond, and collaborate directly with them to report on success. We build the provision of campaign metrics into our contracts with influencers, content creators and brand ambassadors, so we can report on all the data, as well as working directly with you to ensure we can demonstrate impact on your site and social channels.
Whether content is written, photographic, short- and long-form video, we will identify the right metrics to report on its success and update strategies as needed to ensure long-lasting impact.
As well as one-off projects and longer-term influencer retainers, we work closely with the broader strategy team to identify opportunities for influencers to boost campaigns and combine with other digital channels to generate impact.
Whether paid social, Digital PR or content creation, we can assemble a team of experts to combine influencer activity with other activities, helping to achieve maximum value by adding fuel to existing campaigns.
