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Digital PR

Digital PR Agency: Global Award Winning Services

As an award-winning SEO agency, our proven SEO strategies are based on a combination of technology, data, and human expertise.

Backlink Audit & Strategy

As part of our link building service, we audit your entire link profile from top to bottom. Each audit targets broken backlinks, those that search engines might define as low-quality or not relevant and areas for improvement.

After identifying and eradicating weaknesses in your link profile, we turn our attention to strengths, competitor insights and future growth.

Our goal is to build on previous progress or, if starting afresh, create a solid foundation from which we can launch an effective, quality-driven link building strategy.

Manual Link Building Outreach Service

Our experts have long-term relationships with over 12,000 publishers around the world. These relationships allow us to secure links on high-authority websites spanning a host of industries. Our teams are in constant dialogue with publishers to achieve the best placements and value for clients - and we’re adding new relationships every day.

Quality Content and Quality Backlinks

Every link in every strategy is coupled with high quality content that adds value for publishers and our clients. Our 300+ writers are experts in their fields, enabling us to manage SEO campaigns at global scale - quantity and quality combined.

These link building articles are integral to our off-page SEO service but we also carry out millions of words of human copywriting, editing, design and translation for content projects more generally if bespoke content is part of your wider SEO plans.

Results & Reporting

A link building strategy is only as good as its results.

Regular audits and strategy reviews are part of our link building service alongside performance reports, sector updates, trend forecasts and (of course) respond to client feedback and changes of strategy.

We measure and manage all aspects of SEO performance and with the diversity and depth of our thousands of publisher relationships and tenacious SEO experts, we’re able to adapt, accelerate and advance campaigns to maximise opportunities.

Digital PR and Earning Backlinks

A blended link building strategy benefits from multiple methodologies, particularly in the age of AI where authenticity, expertise and relevance are critical. From our analysis, at least 45% of brands in the competitive sectors we specialise in also carry out digital PR to earn media coverage, brand visibility and links.

Digital PR Agency Services

As part of our complete SEO service, we offer link earning through digital PR campaigns. This involves developing high-quality content campaigns that are outreached via press releases, phone, social media and news wires to earn the attention of journalists, news outlets, and media agencies. In tandem with a traditional link building strategy, the right digital PR can significantly improve rankings, capture direct traffic and create an authoritative backlink profile that competitors simply cannot match

Why Choose Us as Your Link Building Agency?

The most ambitious brands in the most competitive and highly regulated sectors choose ICS-digital for local, national and international link building campaigns.

15+ years of Experience

Experience matters. ICS-digital was founded in 2008, and in the years since we’ve experienced every possible change in the SEO field, and led the industry in developing proven SEO methods for dozens of languages, countries and industry sectors.

This time has allowed us to refine our services and apply learnings while also enabling us to develop a scale of service that newer agencies simply cannot match.

That means thousands of publisher relationships, hundreds of expert writers, world-class SEO strategies, transparency in reporting and processes that clients love.

Unmatched Scale - International SEO

We offer link building services in dozens of countries with local link options across every continent.

Every market has its own nuances, demands and regulations and that’s why first-hand experience matters - we know what works on paper and in practice.

Scaling only works when you have the connections and the knowledge to execute a link building strategy. As an international link building agency, we have both.

On-Demand Link Marketplace

For clients who want ultimate flexibility with no minimum investment, we provide access to our on-demand link marketplace.

Here, users can browse, filter and secure links on thousands of publisher sites across a huge backlink database of websites.

A Network of Niches: Industries We Build Links In

For clients who want ultimate flexibility with no minimum investment, we provide access to our on-demand link marketplace. Here’s a snapshot of just a few niches we build links for:

iGaming

iGaming, was one of the first industries we made our mark in. It remains a core part of our business today, with the biggest names in casino gaming, poker and sports betting using our link building services.Our team has experience working across all the major gambling markets, which gives us an edge when it comes to effective and compliant link building.

Finance

Finance encompasses an ever-evolving series of industry sectors. Our finance link building services cover all niches from trading, investments, crypto and forex to banking, loans and consumer finance more generally. Our experts ensure our B2B and B2C marketing agency services, including link building, comply with all financial regulations while earning relevant rankings.

Health, Wellness and Supplements

A hyper-competitive sector, rankings in health can be hard to earn and hard to maintain - if not backed by authoritative content and fresh links that reconfirm brand authority. The right link building strategy in this sector depends on strong backlinks, exceptional content - written by medical professionals in some cases - and an SEO strategy that fully understands the intent behind user queries.

Travel and Tourism

Travel firms need to be competitive in SEO to earn bookings - and a strong link building strategy is part of that. With team experience covering with travel agents, aggregators and comparison sites as well as car rentals, cruise lines, hotel groups and airlines, we help travel marketers identify and act on link building opportunities to boost PAX.

Link Building for All Industry Sectors and Niches

Our link building agency services cover the most highly regulated ‘your money, your life’ (YMYL) sectors in finance, law, health and iGaming but also fiercely competitive industries like retail, travel, eCommerce, technology and much more.

Germany

Spain

France

Russia

Portugal

China

Award-Winning Digital PR Agency

Our award-winning in-house PR team is made up of 10+ multilingual digital PR experts, who collaborate closely with our in-house SEO, outreach, and content teams to implement unique and globally successful digital PR campaigns.

The team is responsible for campaign ideation, research and development, campaign management and reporting and day-to-day media outreach.

We deliver digital PR campaigns at scale, across a wide range of sectors including lifestyle, motoring, tourism, finance, ecommerce and iGaming.

Global Publisher Relationships

Between our global publisher relationships and the huge network we have access to through industry-leading tools like Muck Rack, Gorkana and Cision, our reach is genuinely vast.

Combine this with the connections of our award-winning, multilingual team and our own proprietary approach to social media prospecting, and we are the ultimate safe pair of hands when it comes to digital PR.

SEO-Boosting Coverage & Links

With native language content written by global subject matter experts, we're able to unlock brand awareness for our clients in international markets, while earning valuable top-tier links in the countries they prioritise.

As digital PR specialists, we know the journalists and publications who are friendly to, and open-minded about, links and coverage – we know the open doors to push at, and the closed doors to avoid meaning that we maximise the use of our time, and make your budget go further.

Our Rule of Three: A Mixed Model Approach

1. Lightweight: Ongoing - the team will look to reacting to topical news, emerging trends and events via data or thought leadership. We will always be on the lookout for link reclamation opportunities.

2. Midweight: Planned, lightweight data-driven concepts, influencer interviews and competitions.

3. Heavyweight: Heavily researched data-driven concepts that are produced with fully interactive landing pages.

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We're Dedicated to our Clients and Continually Work to Maximise Their ROI

“ICS is not just another SEO agency, they have become our partner... their work ethic is the best we’ve seen.”

Through a combination of targeted SEO campaigns, industry-focused copy, and high-profile financial white papers, we’ve become the go-to digital marketing agency for this international trading powerhouse.

“We have achieved some amazing things with your help, with the PCL site going from strength to strength.”

By delivering a comprehensive SEO and CRO strategy, we increased conversions by 394%, improved organic traffic by 36%, and helped this specialist health law firm rank first on Google for 170 keywords.

"The ICS team have been utterly fantastic and have gone above and beyond to meet our ever-changing requirements.”

Working alongside Health Education England, we produced a generation-defining reporting for the Future Doctor Programme – showcasing our ability to go above and beyond the traditional role of a marketing agency.

View all case studies