
As part of our link building service, we audit your entire link profile from top to bottom. Each audit targets broken backlinks, those that search engines might define as low-quality or not relevant and areas for improvement.
After identifying and eradicating weaknesses in your link profile, we turn our attention to strengths, competitor insights and future growth.
Our goal is to build on previous progress or, if starting afresh, create a solid foundation from which we can launch an effective, quality-driven link building strategy.
Our experts have long-term relationships with over 12,000 publishers around the world. These relationships allow us to secure links on high-authority websites spanning a host of industries. Our teams are in constant dialogue with publishers to achieve the best placements and value for clients - and we’re adding new relationships every day.
Every link in every strategy is coupled with high quality content that adds value for publishers and our clients. Our 300+ writers are experts in their fields, enabling us to manage SEO campaigns at global scale - quantity and quality combined.
These link building articles are integral to our off-page SEO service but we also carry out millions of words of human copywriting, editing, design and translation for content projects more generally if bespoke content is part of your wider SEO plans.
A link building strategy is only as good as its results.
Regular audits and strategy reviews are part of our link building service alongside performance reports, sector updates, trend forecasts and (of course) respond to client feedback and changes of strategy.
We measure and manage all aspects of SEO performance and with the diversity and depth of our thousands of publisher relationships and tenacious SEO experts, we’re able to adapt, accelerate and advance campaigns to maximise opportunities.

The most ambitious brands in the most competitive and highly regulated sectors choose ICS-digital for local, national and international link building campaigns.








International PPC and paid media campaigns allow you to unlock a world of new customers for your business. With a laser-focused strategy, you can reach targeted audiences globally, pinpointing your ideal customers anywhere in the world based on demographics, interests and online behaviour.
With PPC, you can set clear spending limits and only pay when someone clicks on your ad. This granular control allows you to optimise campaigns for maximum efficiency and ensure your budget stretches further.


Our international PPC process begins with a deep dive into your target markets, analysing demographics, cultural nuances and online behaviours.
We then utilise advanced keyword research tools and perform competitor analysis to identify the most relevant and cost-effective keywords that drive qualified traffic. Our bid strategies are optimised to maximise ROI across international markets.
We leverage a diverse range of international paid media platforms such as Google Ads, Facebook, LinkedIn, X and Instagram. This ensures your campaigns reach your target audience on the platforms they frequent most, with the messaging that resonates best.
Our in-house creative team craft compelling ad copy and visuals that resonate with international audiences while remaining culturally relevant. We focus on optimising the user journey, ensuring a seamless experience from ad click to conversion.
Taking your brand global requires a strategic partner who understands the intricacies of international paid media.
Our diverse team brings a unique blend of local market knowledge and international campaign management expertise. We understand the nuances of doing business in the UK as well as possessing the strategic foresight to navigate the complexities of global advertising.
At ICS-digital, we prioritise clear and consistent communication throughout the campaign lifecycle, ensuring you're always informed and involved. Our flexible team structure allows us to accommodate time zone differences for seamless collaboration, regardless of your location.
By partnering with us, you gain access to a team of international paid media specialists. We'll become an extension of your marketing team, working collaboratively to unlock your global growth potential.


In today's marketing landscape, measuring success is paramount. Our international PPC campaigns are designed to deliver tangible results and maximise your return on investment (ROI).
With campaign strategies that go beyond clicks and impressions, plus transparent reporting that details conversions, cost-per-acquisition (CPA) and overall return on ad spend, you can expect a meticulous, data-driven approach that prioritises measurable results.
At ICS-digital, we don't just run ads; we develop and execute strategic international PPC campaigns that deliver a strong return on your investment, propelling your brand's global expansion.