Our expert content writers, editors and managers are drawn from all over the world. Their first-hand experience and cultural insights give tremendous power for when your copy must engage, persuade and perform in global markets. As an international copywriting agency, the human factor of what we do is paramount - and we apply this insight and quality control at scale.
With native-language content creation and editing in 100 languages, we've built a powerhouse content service based around the belief that copywriting is critical for effective online and offline marketing and that every word must speak to readers to inspire true understanding.
We create, promote and publish valuable, topically-relevant and E-A-T-friendly SEO content to attract and retain our clients’ key audiences, to raise brand awareness and to boost search visibility in the UK and international markets.
We use a three-tiered content creation system that includes hygiene, hub and hero copywriting that can match all types of search query, and constantly monitor the Google trends that shape how content visibility is maximised online.
In other words, we don’t just ‘push’ our clients online; we cultivate creative and unique stories that stimulate real interest to capture and convert web traffic.
Our content team uses keyword research, competitor analysis and market insights to develop comprehensive SEO content strategies that are backed by meaningful, objective data and practical SEO foundations.
Once we've worked with you to define a project's KPIs and transparent content plan, our team of 300+ international writers expertly craft your on-brand content, ahead of a rigorous quality assessment and multilingual editing process before it reaches its final destination.
Finally, once your content is live, we review various engagement metrics to help us iterate and refine future campaigns.
We believe in shared goals, transparency in client relationships and accountability for results so we take the time to uncover:
These insights are particularly important for brands operating in international markets where authenticity and affinity with customers is key to effective targeting, but also building trust through content. Once we have the answers, we devise a native language copywriting strategy to align with our clients’ objectives.
“ICS is not just another SEO agency, they have become our partner... their work ethic is the best we’ve seen.”
Through a combination of targeted SEO campaigns, industry-focused copy, and high-profile financial white papers, we’ve become the go-to digital marketing agency for this international trading powerhouse.
“We have achieved some amazing things with your help, with the PCL site going from strength to strength.”
By delivering a comprehensive SEO and CRO strategy, we increased conversions by 394%, improved organic traffic by 36%, and helped this specialist health law firm rank first on Google for 170 keywords.
"The ICS team have been utterly fantastic and have gone above and beyond to meet our ever-changing requirements.”
Working alongside Health Education England, we produced a generation-defining reporting for the Future Doctor Programme – showcasing our ability to go above and beyond the traditional role of a marketing agency.
Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.