Local SEO
Without a geographical search presence, your local business might as well be invisible. ICS-digital's local SEO team supports businesses of all sizes reach customers looking for information on their doorstep and beyond.
Stand out in Location-Based Search
Being noticed in location-based searches isn’t as simple as creating a Google Business profile and hoping for the best. Our team apply tried-and-tested methods from all areas of SEO to ensure you have the best possible chance of standing out from the competition in organic search, Google Maps, Local Pack listings and more.
Local results are returned when search engines determine that users are looking for businesses within their proximity. And, according to some studies, almost half of all web searches now carry ‘local intent’. For that reason, ensuring your business has a strong geographical, as well as digital, footprint is crucial to being noticed in your area.
Understanding the Nuances of Local SEO
Google’s ranking system introduces plenty of additional considerations when it comes to classifying local results. While following general SEO best practices certainly won’t hurt your business’s website, you’ll need to go the extra mile to find similar success in local search.
According to Google, local results are based mainly on ‘relevance, distance and prominence’ - with businesses that exhibit a combination of all three being more likely to be prioritised in response to a user’s query.
At ICS-digital, we’ve spent years digging deep into search engines’ algorithms, arming ourselves with an expert understanding that allows our clients to thrive in organic search. That’s also given us decades’ worth of experience in local SEO, with the ability to recommend - and implement - practical solutions aimed at improving your business’s relevance, distance and prominence in the eyes of both users and search engines.
Local SEO Services We Offer
Our toolbox of local SEO services encompasses many of the following strategies. We won’t carry out any activity simply for the sake of doing so, either - we’ll work with you from the outset to determine where your business needs the most support to succeed in local results.
- Local SEO audit and full website review
- Google Business Profile setup and optimisation
- Website localisation and content creation
- Acquiring local citations, directory listings and authoritative, localised backlinks
- Online reputation management
- Keyword research and ongoing monitoring
Get in touch with our friendly team of local SEO experts today to find out how we can help give your business the search visibility it deserves.
Google Business Profile Top Tips
In addition to engaging professional local SEO expertise, it’s important that you, as a business owner, stay on top of your company’s Google Business Profile and online presence more broadly. The following are considered to be ‘must-haves’ for GMP (formerly GMB), and are practical steps most people can take themselves:
- Verify your business location and claim your Google Business Profile to ensure it’s considered for inclusion in local results.
- Respond to all reviews received, both positive and (especially) negative.
- Keep your opening or business hours up-to-date; these will be regularly checked.
- Add relevant photos that show off your business in the best light possible.
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