Our 10,000+ publisher relationships allow us to run highly targeted content marketing and off-page SEO campaigns. With creative outreach and phenomenal relationships with news media and industry-specific publishers worldwide, we ensure your off-site SEO strategy is defined by topical relevance and quality.

The best link building agencies combine SEO expertise, creative content and personal relationships with premium publishers to fuel SEO campaigns that earn rankings and traffic.
Whether you need a full link building strategy with hands-on link building and campaign management by sector experts, or access to the ultimate self-serve backlink marketplace, ICS-digital is the most effective link building agency partner.
ICS-digital, has been the industry’s link building leader for 20+ years, with over 12,000 publisher relationships globally.
Today, we’re an international digital marketing and link building agency chosen by household brands, startups in the most competitive sectors and even other top link building agencies via our white label backlink service.
ICS-digital has been based in Leeds, UK since our founding but we work worldwide in 100+ languages, providing phenomenal scale and reach to SEO campaigns.
Alongside our team of 100+ multilingual marketers at ICS-digital HQ, we have hundreds of extended team members in over 58 countries on link building campaigns that improve site authority, performance and profit.

As part of our link building service, we audit your entire link profile from top to bottom. Each audit targets broken backlinks, those that search engines might define as low-quality or not relevant and areas for improvement.
After identifying and eradicating weaknesses in your link profile, we turn our attention to strengths, competitor insights and future growth.
Our goal is to build on previous progress or, if starting afresh, create a solid foundation from which we can launch an effective, quality-driven link building strategy.
Our experts have long-term relationships with over 12,000 publishers around the world. These relationships allow us to secure links on high-authority websites spanning a host of industries. Our teams are in constant dialogue with publishers to achieve the best placements and value for clients - and we’re adding new relationships every day.
Every link in every strategy is coupled with high quality content that adds value for publishers and our clients. Our 300+ writers are experts in their fields, enabling us to manage SEO campaigns at global scale - quantity and quality combined.
These link building articles are integral to our off-page SEO service but we also carry out millions of words of human copywriting, editing, design and translation for content projects more generally if bespoke content is part of your wider SEO plans.
A link building strategy is only as good as its results.
Regular audits and strategy reviews are part of our link building service alongside performance reports, sector updates, trend forecasts and (of course) respond to client feedback and changes of strategy.
We measure and manage all aspects of SEO performance and with the diversity and depth of our thousands of publisher relationships and tenacious SEO experts, we’re able to adapt, accelerate and advance campaigns to maximise opportunities.

We believe that every digital business can benefit from a well-structured link building strategy:
Whatever your industry niche, and wherever you are in the world, our multilingual link building service can make a difference at local, national and international scale.
The most ambitious brands in the most competitive and highly regulated sectors choose ICS-digital for local, national and international link building campaigns.







We’re based in Leeds, UK but we carry out international SEO and link acquisition in dozens of languages. As a diverse company with an international network of multilingual marketers, copywriters and translators, we can formulate strategies that work in any country, in any niche.
Working with us puts you within reach of any market. Some of the countries we offer services in are:

Between our global publisher relationships and the huge network we have access to through industry-leading tools like Muck Rack, Gorkana and Cision, our reach is genuinely vast.
Combine this with the connections of our award-winning, multilingual team and our own proprietary approach to social media prospecting, and we are the ultimate safe pair of hands when it comes to off-site SEO and link acquisition.


We create, promote and publish valuable, topically-relevant and E-E-A-T-friendly SEO content to attract and retain key audiences. With native language content written by global subject matter experts, we're able to unlock brand awareness for clients in international markets, while earning links in the countries they prioritise.
Our link acquisition and off-site SEO strategies are utilised by brands in highly competitive sectors within ecommerce, iGaming, legal, technology, finance, health and travel.
The publishers we work with have earned loyal followings, achieving consistently strong levels of engagement, high traffic volumes, and strong quality metrics, ensuring your brand enjoys maximum off-page SEO value.


Our diverse and talented outreach team is dedicated to negotiating new publishing partnerships across the world on a daily basis - in dozens of languages and priority markets.
Our approach is friendly, collaborative, and organic: real humans having real conversations with publishers, allowing us to showcase content that boosts visibility for our clients in both global media, and the most niche specialist publications.
With our large, multilingual team, proven processes and industry expertise we habitually respond to client briefs to create entirely new publisher relationships and unlock link acquisition opportunities to support high growth SEO strategies in practically any sector.
Get in touch, and we’ll help you build the right link building strategy today.
Link building is an off-page SEO strategy that increases a website’s authority and its visibility in both search and AI through regular mentions, features, publicity, thought leadership and features on high quality publisher sites which link to the brand’s site. Award-winning link building agencies like ICS-digital specialise in developing effective SEO strategies that target authoritative, topically-relevant sites to earn high-quality backlinks.
Link building still works. In fact, through successive Google updates, off-page SEO has continued to demonstrate significant value - especially in the age of AI-driven search.
High-quality backlinks are reputable and topically relevant, and backed by engaging, well-written on-page content that maps to user internet and the purpose of the publisher site. Third party metrics like Domain Authority (DA) Trust Flow (TF) and others are not ‘official’ search engine measures but still provide agencies and SEO professionals with a way to give an indicative assessment of a publisher site’s value.
With a 20+ year track record of building up relationships with publishers and leading high-impact link building campaigns, we can cover almost any industry niche, in almost any language.
We tailor the scale and investment of our link building campaigns to suit your needs and your budget. Our aim is to deliver a high-quality link building service that provides a positive return on your investment. Each link we offer has its own individual price - inclusive of native language content. Get in touch with us to discuss packages.
Our understanding with all publishers is that links will remain live in perpetuity but changes do happen as sites evolve. As a minimum, we guarantee to replace any link that is removed within a year of going live. In practical reality, we almost never experience links being removed.
We give clients as much control as possible when it comes to content, anchor text and URLs. Our writers work with your preferences, brand guidelines, the goals of the overall SEO plan and the guidelines of our partner sites/publishers to get the most effective balance and the best performance.
Each backlink we generate is logged in a database. This allows us to provide transparent reports to every client. It also gives us the ability to monitor backlinks and assess how useful they are.