Patient Claim Line

Patient Claim Line (PCL) are the UK’s highest-rated medical negligence specialists. We worked with PCL for over five years, seeing success and growth in a number of cross-service SEO campaigns.

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Increase in organic conversions
Increase in organic traffic
Articles produced


Patient Claim Line


Health, Insurance, Legal, Finance

The Campaign

In this regulated sector, our priority was a perfect site migration, coupled with full SEO delivery. The medical negligence segment is one of the most aggressive in search and requires a complete strategy to succeed.

The Approach

Our campaign was based around the following services:

  • End-to-end site migration and onsite and offsite SEO + CRO testing and optimisation.
  • Migration and tech SEO analysis and improvement, including a full site crawl, URL structure and internal link strategy, reconciliation of broken + orphaned pages, redirect management, response codes, XML sitemap creation.
  • Google Analytics and Google Tag Manager tracking and full speed improvement strategy.

The Results

The results of our SEO strategy were excellent - we ranked in the first positions for the main keyword, ‘medical negligence’, and improved the organic traffic from quarter to quarter.

The rankings have held out and conversion/engagement metrics on the PCL domain continue to grow.

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“We have achieved some amazing things with your help this year, with the PCL site going from strength to strength with plenty of new campaigns and pages coming out off the back of the CRO testing, as well as continuing improvements in visibility."

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Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.

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