Bridebook

The campaign centred around Bridebook’s Annual Wedding Report, using exclusive data and insights to create newsworthy stories that resonated with journalists and audiences. We transformed the report’s findings into a range of tailored campaigns exploring key trends across the wedding industry, including rising costs, changing guest list behaviours, and evolving attitudes towards marriage. Alongside report-led activity, we focused on positioning Bridebook’s founder as a trusted spokesperson, providing expert commentary on cultural conversations around weddings and relationships. This combination helped strengthen Bridebook’s reputation as a leading source of wedding insights and industry expertise.

Our approach combined proactive digital PR campaigns with a reactive media strategy designed to maximise visibility and build long-term authority. We used the Annual Wedding Report as a foundation for securing high-quality editorial coverage across lifestyle, news, and relationship-focused publications. Alongside campaign outreach, we consistently positioned Bridebook’s founder as a go-to expert, responding to journalist requests and relevant moments in the news cycle. By providing timely, data-backed commentary on topics ranging from celebrity engagements to changing relationship trends, we built strong media relationships and increased Bridebook’s presence in key conversations.