ICS worked with Finery Markets, a crypto Electronic Communication Network (ECN) and trading SaaS provider. The goal has been to increase brand awareness through gaining pieces of coverage in publications specialising in cryptocurrency, technology and finance.
ICS worked with Finery Markets to increase brand awareness through gaining pieces of coverage in publications specialising in cryptocurrency, technology and finance. This was achieved through a mix of thought leadership and B2B PR announcements.
To maximise media visibility and build authority, we combined expert commentary with targeted B2B PR activity to secure relevant coverage across key publications.
By leveraging our newsjacking expertise, we identified reactive opportunities and provided journalists with timely insights and expert analysis on emerging topics. We also developed and distributed press releases around major announcements, using a carefully curated media list of B2B contacts.
Our outreach strategy combined pre-outreach with a staggered approach, helping to build relationships with journalists, improve campaign traction, and increase opportunities for high-quality coverage.
ICS-digital's PR activity delivered strong results, securing 431 pieces of coverage across high-authority publications with an average Domain Authority of 66. Campaigns achieved an estimated 4.3 billion views, significantly increasing brand visibility and reach.
Coverage was secured on the Associated Press website, resulting in further syndication across major platforms including The Washington Post, MSN, and Yahoo. We also achieved placements across priority publications on the client’s wishlist, including Reuters, Investing.com, and Cointelegraph, strengthening online authority and share of voice.
Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.
