Preply
ICS were engaged by language learning marketplace Preply to create and implement a full, global SEO strategy with a view to boost keyword rankings and share of voice organically for English and Spanish language tutorage categories.
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ICS were engaged by language learning marketplace Preply to create and implement a full, global SEO strategy with a view to boost keyword rankings and share of voice organically for English and Spanish language tutorage categories.
As part of a wider partnership with global e-learning platform Preply, we delivered a strategic mix of on-site content and creative PR campaigns across international markets. Combining SEO-led content with digital PR activity, we helped strengthen Preply’s online visibility, improve keyword rankings, and increase organic share of voice within competitive English and Spanish language tutoring categories.
We were engaged to develop and implement a global SEO strategy for language learning marketplace Preply, with the goal of increasing organic visibility, improving keyword rankings, and growing share of voice across English and Spanish language tutoring categories. Our approach began with a comprehensive SEO content audit to identify performance gaps and growth opportunities, alongside in-depth keyword research and competitor analysis to uncover valuable search opportunities. We also reviewed Preply’s off-page performance, backlink profile, media landscape, and target audiences to inform a data-led strategy. This was followed by the ongoing delivery of digital PR, content, and creative campaigns across six languages to drive sustainable organic growth.
Achieved position 1 rankings globally for target high-volume, high-impact terms such as ‘English teachers’, ‘English tutor’, ‘English classes online’ in the first half of year-long project.
Secured SERP features for terms such as ‘learning English’, ‘learn English’ through a creative approach to onsite content creation as well as structured data.
Earned over 40 pieces of media coverage in key CA and IE markets (average DR50+), driving brand visibility and domain authority.
Average 30% increase in non-branded organic traffic in all key markets between project start and end date.
Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.
