Diversey, a leading hygiene and cleaning products company, faced a familiar dilemma in today's competitive market: the need to differentiate their brand and effectively communicate their key messages amidst a crowded landscape. With consumers bombarded by an array of options, standing out and capturing attention had become increasingly challenging.
It was essential to create engaging content that captured attention and clearly conveyed Diversey’s expertise. We developed a series of animated videos designed to bring complex topics to life, showcasing the brand’s commitment to infection prevention, sustainability, and innovation. The campaign focused on creating visually compelling, informative assets that strengthened brand messaging and helped Diversey connect with its audiences in a more impactful way.
Our approach combined strategic creative development with a structured animation production process. We began with research and discovery, including light competitor analysis and visual exploration, to identify opportunities and define the creative direction. Moodboarding helped establish the tone, style, and key design elements, while a dedicated design system ensured consistency with Diversey’s brand identity throughout the video series. Following concept approval, we moved into production, creating engaging animations featuring illustrations, data visualisations, iconography, and text. This process ensured every visual element supported the brand narrative while delivering clear, memorable communication.
The video series helped Diversey increase brand awareness and strengthen its position within a competitive marketplace. By transforming key messages into engaging visual content, the campaign captured audience attention and encouraged higher levels of engagement, including longer viewing times. The videos effectively communicated Diversey’s expertise and commitment to critical areas such as infection prevention and sustainability, helping enhance overall brand perception.
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