During the pandemic, ICS-digital were tasked with driving awareness and coverage at a time when travel was off the table globally. Needing to think outside the box but remain relevant, and with stress and public mental health concerns on the rise, TWA tasked ICS with finding out what we could learn from the world’s happiest animal (and a Western Australian native), the Quokka.
Our PR experts partnered with our friends at the University of Leeds to carry out experiments and in-depth research into the effects of the Quokka on human physiology and psychology. The results found that simply watching cute animals for 30 minutes was enough to lower blood pressure, heart rates and anxiety levels by as much as 50%.
Going international, the campaign to date has earned over 120 media placements, with features online, in print on broadcast television and on the radio. Coverage included BBC, CNN and New York Post amongst others.
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