NHS Future Doctor Campaign

ICS-digital collaborated with Health Education England to produce a generation-defining report for the Future Doctor Programme – showcasing our ability to go above and beyond the traditional role of an agency.

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Client:

NHS

Sector:

Health, Public Sector, Government

Service:

Content, Copywriting, Creative Design

The Campaign

One of our most prominent and important undertakings to date saw multiple departments within ICS-digital combine to collaborate with key stakeholders to produce an official NHS whitepaper for Health Education England.

Working alongside and drawing on insights from senior partners, medical practioners and patients, we produced a rich document that will help inform the future role of a standard NHS clinical team.

The Approach

The extensive project came to the ICS-digital team through a competitive tender process, through which the team emphasised the scale, technical expertise and critical commitment to accuracy needed for the Future Doctor campaign. ICS was responsible for:

  • Attending stakeholder events to gather professional insight from senior leaders.
  • All aspects of copywriting, proofing and editing.
  • Ensuring the language used was accessible for both the general public and those within the medical profession.
  • Developing a distinctive theme and logo to set the document apart from other similar publications.
  • Creating supplementary visual assets to illustrate key points.

The Results

One of our most prominent and important undertakings to date saw multiple departments within ICS-digital combine to collaborate with key stakeholders to produce an official NHS whitepaper for Health Education England.

Working alongside and drawing on insights from senior partners, medical practioners and patients, we produced a rich document that will help inform the future role of a standard NHS clinical team.

"The ICS-digital team have been utterly fantastic and have gone above and beyond to meet our ever-changing timelines and requirements. We are so happy with their hard work and flexibility and are absolutely delighted with the Future Doctor project, which we believe showcases the collective effort and contributions across the system brilliantly. We would like to pass on our gratitude and thanks to all members of their team who have worked incredibly hard to achieve this excellent output."

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