Local SEO
Without a geographical search presence, your local business might as well be invisible. ICS-digital’s local SEO team supports businesses of all sizes reach customers looking for information on their doorstep and beyond.
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Without a geographical search presence, your local business might as well be invisible. ICS-digital’s local SEO team supports businesses of all sizes reach customers looking for information on their doorstep and beyond.
As part of our link building service, we audit your entire link profile from top to bottom. Each audit targets broken backlinks, those that search engines might define as low-quality or not relevant and areas for improvement.
After identifying and eradicating weaknesses in your link profile, we turn our attention to strengths, competitor insights and future growth.
Our goal is to build on previous progress or, if starting afresh, create a solid foundation from which we can launch an effective, quality-driven link building strategy.
Our experts have long-term relationships with over 12,000 publishers around the world. These relationships allow us to secure links on high-authority websites spanning a host of industries. Our teams are in constant dialogue with publishers to achieve the best placements and value for clients - and we’re adding new relationships every day.
Every link in every strategy is coupled with high quality content that adds value for publishers and our clients. Our 300+ writers are experts in their fields, enabling us to manage SEO campaigns at global scale - quantity and quality combined.
These link building articles are integral to our off-page SEO service but we also carry out millions of words of human copywriting, editing, design and translation for content projects more generally if bespoke content is part of your wider SEO plans.
A link building strategy is only as good as its results.
Regular audits and strategy reviews are part of our link building service alongside performance reports, sector updates, trend forecasts and (of course) respond to client feedback and changes of strategy.
We measure and manage all aspects of SEO performance and with the diversity and depth of our thousands of publisher relationships and tenacious SEO experts, we’re able to adapt, accelerate and advance campaigns to maximise opportunities.
The most ambitious brands in the most competitive and highly regulated sectors choose ICS-digital for local, national and international link building campaigns.
Being noticed in location-based searches isn’t as simple as creating a Google Business profile and hoping for the best. Our team apply tried-and-tested methods from all areas of SEO to ensure you have the best possible chance of standing out from the competition in organic search, Google Maps, Local Pack listings and more.
Local results are returned when search engines determine that users are looking for businesses within their proximity. And, according to some studies, almost half of all web searches now carry ‘local intent’. For that reason, ensuring your business has a strong geographical, as well as digital, footprint is crucial to being noticed in your area.
Google’s ranking system introduces plenty of additional considerations when it comes to classifying local results. While following general SEO best practices certainly won’t hurt your business’s website, you’ll need to go the extra mile to find similar success in local search.
According to Google, local results are based mainly on ‘relevance, distance and prominence’ - with businesses that exhibit a combination of all three being more likely to be prioritised in response to a user’s query.
At ICS-digital, we’ve spent years digging deep into search engines’ algorithms, arming ourselves with an expert understanding that allows our clients to thrive in organic search. That’s also given us decades’ worth of experience in local SEO, with the ability to recommend - and implement - practical solutions aimed at improving your business’s relevance, distance and prominence in the eyes of both users and search engines.
Our toolbox of local SEO services encompasses many of the following strategies. We won’t carry out any activity simply for the sake of doing so, either - we’ll work with you from the outset to determine where your business needs the most support to succeed in local results.
Get in touch with our friendly team of local SEO experts today to find out how we can help give your business the search visibility it deserves.
In addition to engaging professional local SEO expertise, it’s important that you, as a business owner, stay on top of your company’s Google Business Profile and online presence more broadly. The following are considered to be ‘must-haves’ for GMP (formerly GMB), and are practical steps most people can take themselves:
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