Euro 2020 Recap: A Marketing Triumph for UEFA
Although the European Football Championship was postponed until 2021, UEFA’s digital marketing helped make Euro 2020 a success. Here’s why it worked so well.
Which Football Player Has The Most Valuable Brand?
We will explore which players have the most valuable brand and how social media, endorsement deals and merch play a key part in ensuring their brands remain ever-popular.
How are Sports Teams Strengthening the Connection with Their Fanbase?
The globalised nature of sport provides plenty of opportunities for the biggest teams, but how exactly do they attract new followers and maintain a close bond with their fans in the modern age?
What Makes a Successful Sports Blog?
Some of the top UK sports bloggers and readers share their insights – find out what really makes or breaks a sports blog.
Premier Entertainment: Britain’s Favourite Pastime Returns
To get you in the mood for the upcoming spell of nail-biting and probably disappointing results, we’ve rounded up the highs and the lows from 2017’s season for you to get your studs into.
Tour De Yorkshire 2018
Over 700km travelled, 13,000 calories burnt and £65 million raised for Yorkshire’s economy. But are you up to speed?
All You Need to Know About the World Cup Russia 2018
With summer just around the corner, today we’re taking a look at what you did and didn’t know about the FIFA World Cup in Russia 2018.
What is the Cheltenham Festival and Why Does Everyone Get so Excited About It?
250,000 people, nine tons of potatoes, 265,000 pints of Guinness and more than £4.3 million in prize money. This is Cheltenham Festival.