Initially, our primary focus was on improving the site’s performance for personal injury-related queries, but we’ve since diversified our content and off-page activities to include aspects of immigration law as well. As a result, the site is now delivering strong organic traffic in the US as well as its native Ireland - and we’ve seen 15+ months of consecutive keyword ranking improvements.
In 2022, ICS-digital’s Design & Development team undertook a full site redesign process, bringing it in line with the latest best practices in UX while ensuring it adheres to Google’s Core Web Vitals criteria.
Our multi-pronged approach has focused on the following priority areas:
Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.