McGinley Solicitors is one of Ireland's leading personal injury law firms. Over the past few years, ICS-digital has taken full ownership of the site's SEO strategy, delivering months of successive organic growth.
In the highly regulated legal sector, attention to detail is absolutely critical. Accordingly, ICS-digital has delivered a growth-focused SEO strategy in a diligent and responsible way.
Initially, our primary focus was on improving the site’s performance for personal injury-related queries, but we’ve since diversified our content and off-page activities to include aspects of immigration law as well. As a result, the site is now delivering strong organic traffic in the US as well as its native Ireland - and we’ve seen 15+ months of consecutive keyword ranking improvements.
In 2022, ICS-digital’s Design & Development team undertook a full site redesign process, bringing it in line with the latest best practices in UX while ensuring it adheres to Google’s Core Web Vitals criteria.
Our multi-pronged approach has focused on the following priority areas:
ICS-digital has delivered exceptional results for McGinley Solicitors, with a 385% increase in keyword rankings and a 547% increase in estimated search traffic over the course of 2022.
Once fully deployed, we also expect our website redesign project to lead to further organic success for the firm.
Whether you want straight-talking feedback on your go-to-market plan from our seasoned digital experts, or have a specific project in mind, you'll always receive a rapid reply from us - so let's start the discussion.
