McGinley Solicitors

McGinley Solicitors is one of Ireland's leading personal injury law firms. Over the past few years, ICS-digital has taken full ownership of the site's SEO strategy, delivering months of successive organic growth.

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Increase in keyword rankings
Increase in organic traffic
Months of consecutive growth


McGinley Solicitors


The Campaign

In the highly regulated legal sector, attention to detail is absolutely critical. Accordingly, ICS-digital has delivered a growth-focused SEO strategy in a diligent and responsible way.

Initially, our primary focus was on improving the site’s performance for personal injury-related queries, but we’ve since diversified our content and off-page activities to include aspects of immigration law as well. As a result, the site is now delivering strong organic traffic in the US as well as its native Ireland - and we’ve seen 15+ months of consecutive keyword ranking improvements.

In 2022, ICS-digital’s Design & Development team undertook a full site redesign process, bringing it in line with the latest best practices in UX while ensuring it adheres to Google’s Core Web Vitals criteria.

The Approach

Our multi-pronged approach has focused on the following priority areas:

  • Ongoing technical SEO consultation / auditing + implementation.
  • SEO content strategy and creation, including identifying opportunities for new service pages in addition to satisfying informational queries.
  • Conversions-focused UX/CRO auditing and support.
  • Google Analytics and Search Console tracking + reporting and an iterative approach to SEO.
  • Full off-page SEO strategy and implementation.
  • Web design & Wordpress development support.

The Results

ICS-digital has delivered exceptional results for McGinley Solicitors, with a 385% increase in keyword rankings and a 547% increase in estimated search traffic over the course of 2022.

Once fully deployed, we also expect our website redesign project to lead to further organic success for the firm.

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