B2C, Ecommerce, Food and Drink
SEO, Content, Digital PR
Just Eat approached ICS-digital to support a geo-specific content marketing campaign in the UK, focusing on promoting the time-sensitive but commercially valuable Lunch Legends campaign.
Just Eat collaborated with our expert digital PR team with the aim of:
ICS-digital made use of our long-held relationships with bloggers in the UK and with contacts at national newspapers and magazines to publish campaign-relevant material online.
Within one week of the campaign going live, over 17,500 people had read the content published across blogs, newspapers, and magazines including UniLad, Cosmopolitan, and Hello! Magazine.
More impressively, almost 2.5 million people viewed our content on social media.
By the end of the four-week campaign, the client was ranking in first position on Google for relevant keywords including “free lunch” and “Lunch Legend”.