One of ICS-digital's longest-standing clients, gaming giant bet365 has trusted our expert digital marketing team with the delivery of international, multilingual on-page and off-site content strategies for 10+ years.

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Million global monthly users
Year relationship
5 Million
UK visitors




Sport, Gambling & Casinos, B2C


Content, SEO

The Campaign

bet365’s global reach presents as many challenges as it does opportunities. After all, with so much market penetration in so many territories, how does a big brand ensure that potential customers in Slovakia feel as valued and informed as those in the UK?

The Approach

We have worked on digital marketing campaigns for bet365 in 14 languages for over a decade, with our key objectives being:

  • To increase visibility in local-language search engines
  • To improve rankings for branded keywords and competitive, unbranded money terms
  • To increase traffic to the bet365 domains from each territory targeted

The Results

ICS-digital's marketing activities have contributed to bet365 remaining the global leader in iGaming - with approximately 250 million users being driven to the website each month.

bet365 also leads the way in the majority of territories it operates in, particularly the UK, with organic traffic alone in the country running upwards of five million every month.

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