SEO Audit Services
SEO Audit Services
The Importance of Regular SEO Audits
An SEO audit is an essential step in optimising your website for search engines and enhancing its overall performance.
Over time, your site could suffer from a number of hidden issues that hinder your website's ability to perform in search. A technical SEO audit helps uncover these.
Some of the more serious errors can include broken links, slow loading times, improper redirects and indexing issues. By identifying and eliminating these problems, you ensure that search engines can easily crawl and index your site, which is crucial for maintaining - and ultimately improving - your rankings.
Many businesses make the mistake of carrying out an SEO audit once, and assuming they’ll face no further problems. But, think of an audit as being like an MOT for your car; to stay road-worthy, it needs a regular checkup to make sure every component is still performing as it should - and the same is true for websites.
Our SEO Audit Agency Approach
By undertaking a full site review, we’re able to discover - and resolve - key technical SEO blockers, while ensuring you’re fulfilling best practices when it comes to usability (UX/UI) and accessibility.
Employing an expert agency to carry out a periodic SEO audit ensures that your website is structured, accessible, and optimised for search engine crawlers - while delivering on key user experience aspects, such as compliance with Google’s Core Web Vitals.
Our process starts with a full crawl of your website using industry-leading tools such as Screaming Frog and Sitebulb, collecting data (in the same manner as search engine bots) that will be at the heart of our recommendations.
Once all data has been collected, it’s then analysed to identify common themes across your website as well as page-specific problems. We diagnose the errors and issues that require urgent attention, as well as adherence to other best practices that may be considered ‘nice to haves’.
Technical SEO Audit Service Deliverables
No two websites are the same, and therefore, neither are any two SEO audits. Rather than simply providing you with a templated list of diagnostics, our technical SEO and UX experts create bespoke audits focused on identifying - but crucially, coming up with a practical plan to fix - the issues that matter most to your site.
Typical deliverables include full analysis and recommendations in the following areas:
- Robots.txt file, XML sitemap & overall indexation: To identify any barriers to Google being able to crawl, understand and ultimately serve your site in search results..
- Site loading speed and mobile-friendliness: To ensure the site is served to visitors quickly and correctly.
- Broken pages: To ensure no longer needed pages don’t lead users and/or search engines to dead paths.
- Redirections: To ensure that when pages are no longer needed their authority is retained correctly.
- Canonicalisation and cannibalisation: To ensure that the most important pages are prioritised by Google.
- Internal links: To make sure search engines and site visitors can effectively move within the site.
- Hreflang attributes: To serve the appropriate content to each country’s audience, in the case of international websites.
- Images and media: To ensure the site is also visually descriptive.
- Schema markup: To make sure site information is easily processed by search engines with the potential to claim ‘featured snippets’ in organic results.
