Off-site SEO and Link Building – What iGaming Clients Get Wrong About Links

In this Q and A with SEO expert Marta Szmidt, ICS-digital’s Martin Calvert outlines where iGaming brands - and brands in other highly-regulated industries - make link-building mistakes, how Google evaluates links in 2026 in competitive sectors and what operators and affiliates should focus on instead if they want rankings that last.

Link Building Services: Award Winning SEO Backlinks Agency
No items found.
Close
Check your inbox for the download.
Oops! Something went wrong while submitting the form.

ICS-digital in Numbers

We’ve been offering digital marketing and SEO services since 2008 and, during that time, we’ve dealt with countless Google updates and SEO challenges, opportunities and innovations - and we've notched up some seriously impressive stats. From industry connections and reach to ranking highs, we’ve got the numbers to back up our reputation for excellence.

1

.

5

million

The number of words produced by our content writers and editors each month.

300

+

The number of international writers and editors on our team.

2,500

+

The number of optimised pieces of content we produce every month.

100

The number of languages we offer digital marketing, SEO, content, and translation services in.

58

countries

The number of countries our content marketing, link acquisition, and digital PR services currently target.

10,000

+

The number of publishers and partners we can share your content with.

We're Dedicated to our Clients and Continually Work to Maximise Their ROI

“ICS is not just another SEO agency, they have become our partner... their work ethic is the best we’ve seen.”

Through a combination of targeted SEO campaigns, industry-focused copy, and high-profile financial white papers, we’ve become the go-to digital marketing agency for this international trading powerhouse.

“We have achieved some amazing things with your help, with the PCL site going from strength to strength.”

By delivering a comprehensive SEO and CRO strategy, we increased conversions by 394%, improved organic traffic by 36%, and helped this specialist health law firm rank first on Google for 170 keywords.

"The ICS team have been utterly fantastic and have gone above and beyond to meet our ever-changing requirements.”

Working alongside Health Education England, we produced a generation-defining reporting for the Future Doctor Programme – showcasing our ability to go above and beyond the traditional role of a marketing agency.

View all case studies