Brazil in Focus - SEO Trends in a Regulating Market

This whitepaper explores the evolving landscape of Brazilian sports betting following the 2023 Presidential Decree, analysing the impact of proposed regulations, challenges for 'grey' operators, and the role of SEO strategies in a shifting market.

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What We’ll Discuss

As regulatory solutions gain popularity, major advertising platforms entering the gambling ads space are expected to heighten competition, increase bids, and focus on specific betting-related keywords.

Brazil's Evolving Betting Landscape
Keyword Variations and International Success
Affiliates and Advertising in Regulatory Shift

ICS-digital in Numbers

We’ve been offering digital marketing and SEO services since 2008 and, during that time, we’ve dealt with countless Google updates and SEO challenges, opportunities and innovations - and we've notched up some seriously impressive stats. From industry connections and reach to ranking highs, we’ve got the numbers to back up our reputation for excellence.





The number of words our expert content writers and editors produces each month.



The number of international writers and editors on our team.



The number of optimised pieces of content we produce every month.


The number of languages we offer digital marketing, SEO, content, and translation services in.



The number of countries our content marketing, link acquisition, and digital PR services currently target.



The number of publishers and partners we can share your content with.

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