Tom Wardman & Laura Smith: Digital PR, Team Development & Leadership

Laura Smith, Digital PR Director at ICS-digital

What We'll Discuss

In this lively chat, Laura discusses her background, what excited her most about starting her role at ICS as Digital PR Director, and insights from the digital PR world.

Digital PR

What is this completely new discipline?

SEO Insights

How can digital PR contribute to the success of an off-site SEO strategy?

Earning Coverage

What approaches work to win over journalists and earn media coverage and top tier links?

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