Can an Honest and Proactive Marketing approach Save Cyberpunk 2077?
With a problematic launch, what can CD Projekt do to reclaim their most ambitious title yet?
What Can the Gaming Industry Learn from Fortnite’s Chapter 2?
Fortnite recently pulled off one of the most cleverly organised publicity stunts the gaming industry has ever seen. Not only was it kept (mostly) secret, it was also well organised and captivating.
Should You Add Gaming Skills To Your CV?
The idea of adding gaming skills to your CV is quite a modern concept and will likely face a lot of opposition, but here are the main reasons why you should include them.
DOTA 2 The International 9 Sets Multiple New Records
The August Bank Holiday weekend saw the 9th DOTA 2 International (TI9 for short) take place in Shanghai China, and what a show it was!
Are Loot Boxes Gambling? Gaming Giants Vow Crackdown
Are loot boxes a form of gambling? It’s a question that has been a hot topic in the video games industry over the past couple of years, and one we might finally be close to getting an answer to.
Are Blizzard’s Overwatch Changes Designed to Save the Game or its Esports Scene?
Blizzard has announced some major changes to its hit title, Overwatch. We explore whether these are designed to save the game itself, or its faltering esports scene.
Does the Gaming Industry Still Need E3?
With Sony choosing not to exhibit at E3 2019, we look at whether the world’s biggest gaming marketing event has outstayed its welcome.
Social Media and Esports: A Match Made in Marketing Heaven
It is now the time for esports and iGaming brands to prepare for this growth and harness the power of social media, sentiment analysis and interactive content to improve their visibility as a brand
Digital PR in Gaming – The Good, the Bad and the Regrettable
It’s a common understanding that developers and brands are “preaching to the converted”, which makes it crucial for brands to be new, engaging, and sometimes questionable.
Are eSports Hitting the Mainstream?
“The UK has a real opportunity to breed its esports talent and teams whilst hosting some of the biggest and most successful teams in the world.”
Is Gaming the Future of Entertainment?
In 2017, the money spent on games reached £66 billion, which is more than consumers spent on movies and recorded music combined.