Martin Calvert & Rosie MacDonald: Combining Digital with Traditional PR

Martin Calvert & Rosie Macdonald, Senior Digital PR Strategist at LoveEnergySavings

What We'll Discuss

In this wide-ranging chat, Rosie and Martin discuss the function of digital PR and the campaign types and concepts that are most effective at earning links and winning media coverage. Rosie explains the impact of digital PR beyond SEO-thinking, and offer up advice for challenger brands looking to make a splash.

Digital PR in Competitive Niches

What kind of campaigns have the greatest impact?

Beyond SEO

What other benefits can digital PR deliver for brands?

Building a Digital PR Team

What are the key traits and skills?

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