Martin Calvert & Lawrence Christensen: Brands at M&S

Get the inside scoop on the 'Brands at M&S' initiative from Head of Marketing Lawrence Christensen.

What We'll Discuss

This episode zooms in on the power of brand and the essential building blocks of a complementary product and marketing strategy.

The purpose of the initiative

The strength of the M&S brand

How a customer-first approach to bringing in 3rd party brands has delighted shoppers.

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