ICE Totally Gaming at London’s Excel has to be one of our favourite events of the year. More than 30,000 people, hailing from more than 150 different countries, attended the jam-packed three-day exhibition and conference. ICE is the only event where you can hear from the industry’s most engaging and insightful speakers, alongside attending the eagerly anticipated and always spectacular expo. Taking over the main room, the expo showcases the newest toys, technologies and product launches that we can expect to see in 2018. ICE is widely considered to be the annual launch pad for gaming innovation, covering everything you need to know for the year ahead.
This was our fifth time at ICE and we had the most fun we’ve had yet; it’s incredible to see the event grow every year, with so many new faces. Not only did we get to meet the one and only Roberto Carlos, but we got to take a look around THE Batmobile from the new Justice League film (we were offered a ride home, but it only had two seats and we had another conference to attend)!
After ICE London, the iGB London Affiliate Conference took over the Excel. The LAC conference and expo may be smaller than ICE London, but it’s one of the most insightful events in the iGaming sector, bringing together more than 5,000 delegates for four days of networking and learning.
The LAC is also home to the Financial Partners Expo, which brings together brokers and affiliates from the retail finance industry. The event has gone from strength to strength in recent years and is now established as one of the largest dedicated expos in the sector. It is always a great place to establish new connections, build our network and learn about the constantly evolving industry.
ICE and LAC give us the opportunity to meet up with some of our clients and to introduce ourselves to prospective clients who are interested in finding out more about what we can do for them. We work with some of the biggest names in iGaming and having a presence at these events is crucial for maintaining our reputation in the industry.
Only 355 days to go until 2019’s events. See you there!