Best Practices for Using AI in Your Content Strategy

Image of a mechanised brain, representing AI generating content ideas

In the fast-evolving world of digital marketing, content creation has become a crucial aspect of any successful SEO strategy. With the rise of artificial intelligence (AI) and natural language processing (NLP) technologies, the way we create content has transformed. AI tools can assist SEOs and content creators to generate copy efficiently. However, in order to make the most of these powerful tools, it's essential to follow some simple guidelines. In this blog post, we'll explore the best practices for creating content with AI.

1. Know Your Audience

Understanding your target audience is a fundamental aspect of content creation. AI can help you identify trends, demographics, and preferences of your audience, enabling you to tailor your content accordingly. Utilise AI tools to analyse user data, conduct sentiment analysis, and discover what topics and keywords resonate with your audience.

Magnifying glass scrutinising text completed by a machine- fact-checking

2. Keyword Research and Analysis

Keyword research remains a cornerstone of SEO. AI can expedite this process by providing insights into high-performing keywords and long-tail phrases. Tools like SEMrush, Ahrefs, and Google's Keyword Planner can then help you identify which of these keywords are relevant and align with your content objectives. Remember to focus on both short-tail and long-tail keywords to capture a broader range of search queries.

3. Content Generation

AI-powered content generation tools can significantly enhance your productivity. They can create drafts, outlines, or even entire articles for you. While these tools are handy, it's crucial to review and edit the content they produce. Google’s stance in particular isn’t what would be considered anti-AI but rather pro-Human. AI-generated content should serve as a starting point, not a final product. Ensure that the content aligns with your brand's voice and tone, is factually accurate, and provides value to your audience.

A quill generating content in a book on its own

4. Optimise for SEO

After generating content, you need to optimise it for search engines. AI can assist in this area too. Our SEO specialist team are able to assist in checking for on-page SEO elements such as meta titles, meta descriptions, headings, and keyword density. AI can also analyse your content's readability and suggest improvements to enhance user experience.

5. User Intent

Understanding user intent is crucial for SEO success. AI can help you determine what users are looking for when entering a specific query. AI-driven content analysis can assist you in crafting content that aligns with user intent. Ensure that your content directly addresses the user's questions and provides valuable, informative content.

6. Stay Updated with AI Advancements

AI in content creation is a rapidly evolving field. You should aim to keep up to date by being in regular contact with SEO specialists to be informed about the latest AI tools, algorithms, and techniques. This knowledge will help you remain competitive and adapt your strategies accordingly.

Man magnifying a jigsaw puzzle that represents the various components of AI

7. Test and Test Again

No AI tool is perfect, and the best content is often a result of additional human input. Test different AI tools, approaches, and strategies to find the best fit for your content creation process. Due to the nature of how AI tools are created, there are nuances and biases that need to be considered. Continuously monitor and measure the performance of AI-generated content, using analytics tools to assess its impact on your SEO efforts. Make adjustments as needed to achieve better results.

8. Ethical Considerations

AI-generated content must align with ethical standards and regulations. Avoid plagiarism, and ensure that your content respects copyright laws. Make it clear when AI generates content to maintain transparency with your audience.

Artificial intelligence has undoubtedly transformed the way content can be created. Leveraging AI tools in the right way can boost efficiency, save time, and improve the quality of your content. But by abusing the same tools you can find yourself falling out of favour with Search Engines very quickly. Content written by humans for humans will always reign supreme and AI tools should only be used to expedite processes that can enable this faster such as brief creation or data analysis. This is particularly prevalent for translation services and content where AI will not understand local mannerisms that can change the entire feel of what you create.

Download our AI Do's and Don'ts Guide

By following these best practices, available here as a download in long form, you can harness the power of AI to stay ahead in the ever-competitive world of digital marketing and content creation.