The expectations of online audiences challenge marketing specialists to develop and implement truly customer driven SEO and content strategies.
How FMCG companies can adapt to disruptive trends, how COVID-19 shaped Cadbury’s marketing strategy and what smaller brands can do to make an impact.
Brands all over the world target Blue Monday for their social media and marketing campaigns, in an attempt to spread some joy during the post-Christmas lull.
The Top Digital Platforms in Japan for 2021: A Snapshot of the Japanese Social Media Marketing Landscape
Japan is a potentially lucrative but famously tricky market to get involved in for the uninitiated. We take a look at the main social media providers around which Japan’s digital landscape revolves.
With a problematic launch, what can CD Projekt do to reclaim their most ambitious title yet?
As an online business, navigating your SEO and content strategy during seasonal events like Christmas can be particularly risky. We explore some tried-and-tested seasonal marketing tips.
We take a look at how page speed can have a direct impact on online sales revenue by comparing the performance of 10 of the largest e-commerce fashion brands.
Social marketing means to constantly maintain awareness of a variation of brands, cultural factors, and demographics to cultivate an individual image that reflects a multitude of different resources.
Here at ICS-digital, we specialise in dealing with sports betting and online casino clients. So, join us as we delve into the world of inventive intricacies across these two sectors.
Paddy Power hit the headlines last month after their latest stunt – a fake football kit. Over the past few years, the mischief makers have staged a series of cheeky PR campaigns.