Expert Interview: Veronika Höller, CompuGroup Medical – Holistic approach to SEO management
The expectations of online audiences challenge marketing specialists to develop and implement truly customer driven SEO and content strategies.
Expert Interview: Beatrice Berutti, Cadbury–Boosting FMCG Brand Impact
How FMCG companies can adapt to disruptive trends, how COVID-19 shaped Cadbury’s marketing strategy and what smaller brands can do to make an impact.
How Are Companies Marketing Themselves Around Blue Monday?
Brands all over the world target Blue Monday for their social media and marketing campaigns, in an attempt to spread some joy during the post-Christmas lull.
The Top Digital Platforms in Japan for 2021: A Snapshot of the Japanese Social Media Marketing Landscape
Japan is a potentially lucrative but famously tricky market to get involved in for the uninitiated. We take a look at the main social media providers around which Japan’s digital landscape revolves.
Can an Honest and Proactive Marketing approach Save Cyberpunk 2077?
With a problematic launch, what can CD Projekt do to reclaim their most ambitious title yet?
Top Tips for Your Seasonal SEO Strategy This Christmas
As an online business, navigating your SEO and content strategy during seasonal events like Christmas can be particularly risky. We explore some tried-and-tested seasonal marketing tips.
Page Speed in Fashion E-Commerce – 10 Brands Compared
We take a look at how page speed can have a direct impact on online sales revenue by comparing the performance of 10 of the largest e-commerce fashion brands.
Marketing Me: Has the Era of Social Promotion Made Us All Marketing Experts?
Social marketing means to constantly maintain awareness of a variation of brands, cultural factors, and demographics to cultivate an individual image that reflects a multitude of different resources.
The Gimmicks We’re Grateful For: Inventions ICS-digital Wouldn’t Be Here Without
Here at ICS-digital, we specialise in dealing with sports betting and online casino clients. So, join us as we delve into the world of inventive intricacies across these two sectors.
Paddy Power’s Most Daring Marketing Stunts
Paddy Power hit the headlines last month after their latest stunt – a fake football kit. Over the past few years, the mischief makers have staged a series of cheeky PR campaigns.