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Managing reputation, either that of an individual or a brand, isn't always an easy task, particularly when trying to manage it both on and offline.
PR calamities can have disastrous and irreversible impacts on companies of all sizes, and the sudden and sustained growth of social media has brought with it a greater need to stop negative stories in their tracks before they are blown out of all proportion.
The problem is, PR disasters can happen to the biggest, most established brands around. Just ask Domino’s Pizza. They can also happen to PR and marketing companies themselves, as Ocean Marketing know all too well. Using data from our bespoke software, we can identify what needs to be done in order to move, or even completely remove, a negative search result, whether it be in the form of a blog, article, or customer complaint gaining traction via social media. At the same time, we can move a positive search result into a far more prominent position. Whether it’s you, your company, or a representative within your brand who needs help, we can turn the focus back to a positive. Without intervention, bad news beats good news online every time, but with our help, you can take back control and turn the fight back in your favour.
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Are you expanding internationally? Take advantage of our marketing experience and expertise in numerous sectors across 40 territories.
We use a data-driven approach to interrogate competitor activity before devising a creative content marketing strategy to gain the edge.
Where does your online target audience hang out? How are these communities influenced by your brand? We can answer these questions, and more.
We understand the history and future of paid search, and our tools ensure your message reaches the right audience at the right time in the right territory.
As content experts, we can create innovative infographics, unique static webpages, engaging news or blog pieces, and everything in between.
"The team at ICS-digital are exceptional at what they do and they operate on a wide scale internationally with great outcomes"Unibet
(UK & International)
"We would recommend ICS-digital to anyone who’s looking for a credible firm that delivers outstanding knowledge in digital marketing."Titanbet Bingo
"ICS-digital are an agency that Betfair have worked with for years now. ICS-digital always go above and beyond"Betfair
(UK & International)