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Managing reputation, either that of an individual or a brand, isn't always an easy task, particularly when trying to manage it both on and offline.
PR calamities can have disastrous and irreversible impacts on companies of all sizes, and the sudden and sustained growth of social media has brought with it a greater need to stop negative stories in their tracks before they are blown out of all proportion.
The problem is, PR disasters can happen to the biggest, most established brands around. Just ask Domino’s Pizza. They can also happen to PR and marketing companies themselves, as Ocean Marketing know all too well. Using data from our bespoke software, we can identify what needs to be done in order to move, or even completely remove, a negative search result, whether it be in the form of a blog, article, or customer complaint gaining traction via social media. At the same time, we can move a positive search result into a far more prominent position. Whether it’s you, your company, or a representative within your brand who needs help, we can turn the focus back to a positive. Without intervention, bad news beats good news online every time, but with our help, you can take back control and turn the fight back in your favour.
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