This distrust has largely been created and fueled by the media and often has little foundation in reality but one thing’s for sure: it’s here to stay.

What you as a company need to do is use this fact to your advantage. Become the company that consumers have no factual reason not to trust. Make a mistake? Admit it with honesty and directness. There are very few companies capable of hiding behind lies, excuses, and cliches that are also able to conduct business successfully.

The second crucial feature of a successful online PR campaign, in our opinion, is increasing brand awareness. Through our network of online communities, social media sites, blogs, and news

aggregators, we can reach a large number of people very quickly.

We enjoy devising new and innovative ways to get your message heard and we really are passionate about making you a trusted authority across the web.

Finally, we believe it is vital to take into account any offline PR campaigns or strategies that you currently use. We are happy to work closely with your offline PR team in order to create innovative viral content and well-written press releases that are closely aligned with your other marketing efforts.