level of relevance. We therefore spend time researching exactly what you are striving to achieve before targeting the strongest pages on the most trusted websites in our comprehensive network.

We have a distinct advantage with regards to devising and implementing link building campaigns for our clients that allows us to stand apart from many other online marketing companies. We have access to a team of qualified journalists, who are able to create content on a wide range of subjects that is both compelling and relevant in its own right.

Too often, online marketing companies focus upon creating content purely for the sake of being able to embed a link somewhere in the copy. We believe that this strategy is to the detriment of the overall relevance of the campaign.

Having this background in the written word also hands us a distinct advantage when it comes to performing keyword research. We understand how important it is to get the anchor text for any link pointing back to your site as relevant as possible and are highly experienced in striking the correct balance between competitive short-tail phrases and varied long-tail phrases.

Ultimately, diversity is fundamental to our link building campaigns. Whilst building a solid foundation of links through content exchange with our network of websites is vital, we also recognise the importance of generating a large volume of links through more unusual, creative techniques.