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News | Industry News

10Aug 16

Know Your Target Audience: Connecting meaningfully with your customersIn the flood of businesses, companies, and brands, it can be difficult to connect with customers.

Zoe BloggIndustry News
1Aug 16

Happy Yorkshire Day! Let's Celebrate Some of our Best BusinessesIt's that time of the year again when the counties of the UK gaze longingly at Yorkshire and wish they could be just as great as we are.

Zoe BloggIndustry News
26Jul 16

What we can learn from last year's PR failsWith people becoming increasingly desensitised to traditional forms of advertising, recent years have seen the rise of controversial PR campaigns to catch our attention.

Zoe BloggIndustry News
8Jul 16

#WhatIReallyReallyWant The campaign that has stuck in everyone's minds this week is the Project Everyone #WhatIReallyReallyWant campaign.

Zoe BloggIndustry News
25Feb 16

Facebook rolls out 'reaction' buttons and 'dislike' isn't one of themIt has been a long time coming but yesterday Facebook finally launched a range of Emoji reactions for posts.

Zoe BloggIndustry News
23Feb 16 earns big PR win thanks to ASA Forget meerkats with questionable accents. Forget annoying moustachioed opera singers.

Charlotte GreenIndustry News
20Jan 16

Digital Marketing and PR: Six Predictions for 2016 We’re already 20 days into 2016 and memories of boozy Christmas nights out and days spent slobbing out on the sofa with a fistful of Ferrero Rocher and rubbish TV on the box are fading faster than we’d like to admit. For all involved in the digital marketing and PR industry, it’s time to get your game face on and look forward to a big year in 2016.

Charlotte GreenIndustry News
31Jul 15

Keyword tools are dying: Replacing ubersuggest and similar research toolsMany popular internet marketing tools will soon never be the same again-do you know how to ride the storm?

Ben HendersonIndustry NewsSEO
19Mar 15

Swedish Search: Understanding SEO and Outreach In Sweden As you may already know if you’ve read our previous blogs on search in Poland and search in Italy, this year has seen us team up with Citation Labs in the USA to make international prospecting easier and more efficient than ever before.

Charlotte GreenIndustry News
12Feb 15

Polish Search: Understanding SEO and Outreach In PolandWe’ve been working on Polish digital marketing campaigns since 2010, accruing a wealth of knowledge along the way about this most intriguing and influential of markets.

Charlotte GreenIndustry News
3Feb 15

Italian Search: Understanding SEO and Outreach In Italy We’re very excited to announce that we’ve just teamed up with Citation Labs in the US to provide a brand new Italian footprint for their link-prospecting tool.

Charlotte GreenIndustry News
30Jan 15

The Good Wife? Sixty years of sexist advertisingThe sales pitch may have got shorter, but the concept is still there… “Modern” ads are still marked by the same stereotypes about women’s roles which prevailed in previous decades. And it hasn’t gone subtler either.

Isabelle CarvalhoIndustry News
23Jan 15

RIP Google GlassGoogle is terminating its sales of Google Glass around the world just months after launching in the UK. The Glass was praised for being productive and innovative, but a £1,000 price tag was just too much for consumers to pay out.

Ann NguyenIndustry News
16Jul 14

Excitement For Dropbox & DT But Real Challenges Lie AheadThe rise and rise of Dropbox shows no sign of abating, and today it has been announced that the company has partnered up with Deutsche Telekom (DT) in a deal that will see the service preloaded onto the smartphones of consumers living in a number of European countries.

Charlotte GreenIndustry News
4Jun 13

Why Competition and Comparison Aren’t Always HealthyOnline, many companies and individuals spend their time comparing themselves to others in a similar field.

Charlotte GreenIndustry News
21Jan 11

Now it’s Google vs GrouponNot many firms turn down an offer from Google, and not many firms turn down a bid of $6 billion to buy them.

Charlotte GreenIndustry News

News & Social

Our latest updates, tweets, and wall posts

11 Aug
Congrats to @JackLaugher the Yorkshireman for winning 🏅Couldn't be more proud of being from #Yorkshire #Leeds #Olympics #OlympicChampion
11 Aug
@RoxyLanesLeeds we did indeed! Thanks for having us! 👏👏

Wed, Aug 10

August 2016

Wed, Aug 10

Know Your Target Audience: Connecting meaningfully with your customers

Do you know your target audience? Knowing your target audience and most importantly knowing your own company will help you stand out from your competitors and be seen by the (potential) customers who really matter.