UK Internet Advertising Spend Set To Boom
According to an article published by the Guardian, UK internet advertising spend is likely to reach £5bn this year, with a surge in Facebook ad spend set to boost figures significantly.
In 2011, as spend on mobile advertising reached an all-time high, companies invested £4.78bn on all forms of online advertising in Britain, a figure which represented a whopping 14.4% year-on-year growth from 2010. This means that the market needs to grow by just over the modest figure of 4% this year in order for the market to be worth a whopping £5bn.
Meanwhile, spend on search advertising grew by 17.5% in 2011 to over £2.75bn. Search, viewed as a cost effective and innovative means of advertising online, now accounts for almost 60% of total UK digital ad spend.