Infinite Path

Here at ICS-digital, we really enjoy reading a bit of positive news about anything online and today, an article in the Guardian has put a smile on our faces.

According to an article published by the Guardian, UK internet advertising spend is likely to reach £5bn this year, with a surge in Facebook ad spend set to boost figures significantly.

In 2011, as spend on mobile advertising reached an all-time high, companies invested £4.78bn on all forms of online advertising in Britain, a figure which represented a whopping 14.4% year-on-year growth from 2010. This means that the market needs to grow by just over the modest figure of 4% this year in order for the market to be worth a whopping £5bn.

Meanwhile, spend on search advertising grew by 17.5% in 2011 to over £2.75bn. Search, viewed as a cost effective and innovative means of advertising online, now accounts for almost 60% of total UK digital ad spend.